Blog Owner’s Step By Step Guide To Content Marketing Success
Do you want success in content marketing? Or do you just want to know the 3 steps every blog owner needs for more traffic, visibility, leads and sales?
If you're a blog owner who wants the proven steps to more traffic, visibility, leads and sales but don't know how to start then you need to read this immediately to take your blog posting to the next level.
Step No. 1: Establish What Your Market Really Wants
What is the step?
The first step is to determine exactly what your market wants. Not even what they need. What they want.
Why is it important?
This step is vital because if you're slogging your guts out writing material that your market is not interested in, they never visit your site! Or if they do, it will only be once.
Top Tool Tip
Here's a top tip to help you better establish what your market really wants. You need to know what your market is actively searching for. Think about roads for a second. People on a road are heading for a destination. You need to be aware of that destination.
And, crucially, you see more traffic if you're on a motorway rather than on a country road. So you want to get in front of lots of traffic going in the direction you want.
But how do you determine what their destination is?
Here's where my tip - actually two tips come in. Most people recommend the Google Keyword Tool. And I use it, it's free, and it's great. But some people can find it a bit intimidating.
For those people, I recommend a really simple to use tool called FreshKey. This is cheap and will run on Mac and PC. It examines Google (and Amazon and eBay and other sites if you're interested) and returns the most searched for keyword phrases.
If you type in, say, 'content marketing', it will list the most commonly searched phrases, in rank order, that contain the keyword 'content marketing'.
Now you've done your keyword research, you're ready to use it - and that's where my next tip comes in ...
Step No. 2: Create Compelling Content Titles
What is the step?
Have a look at the keyword phrases you got from FreshKey. Pick one of the top ranked ones, and create an article title out of it.
Why is it important?
This step is important because it starts to associate your content with something your market is desperately searching for. And as any marketer will tell you, the title - or headline - must capture people's attention, or they will not read your article.
Top tip for compelling titles
Here's a cool tip on how to create more compelling content titles. Do a Google search for the most successful marketing headlines - several sites list them. Now incorporate your keyword phrase into the title you like best.
For example, a classic marketing headline is 'They laughed when I sat down at the piano, but when I started to play .." You could use this with your keyword 'content marketing' as follows: 'They laughed when I sat down at the computer keyboard to do content marketing, but when I showed them the cheques .."
Step No. 3: Create a Profitable Call to Action
What is the step?
This step is to create a call to action at the end of your content. It's simple.
Why is it important?
So many people create their content then throw away the advantage they had as they don't ask for what they want. You must have a call to action at the end of your content. You must tell people explicitly what action you want them to take next, step by step.
What's the tip for this step?
Write out what you want your content readers to do. Make it concise and make it compelling. Read it back to ensure it's clear. Remove anything that's extraneous. You want a simple command to perform your desired action. And let them know the benefit they'll gain.
Your Next Steps To Content Marketing Success
Now that you've got the steps for Content Marketing success down, I'd like to invite you to take the next steps with free access to my Online Training 'Content On Steroids'.
Look, you're a blog owner who wants to create all the content you want, aren't you? This might be articles, blog posts, videos, presentations - you name it. And you don't want to worry about not knowing where to start. Then my Online Training "Content On Steroids" will help you to banish writer's block forever. The software generates unlimited ideas for killer content you can create in a flash... AND Make your blog come alive with your unique blog posts!
Allow me to show you how, step by step, on my FREE online training.
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