The TOP 3 Benefits Every Entrepreneur Needs To Know About Facebook Live
Most people think that to reach your audience via Facebook Live, you have to be able to use Facebook Live on a smartphone. That was the case - but its not true now! Now you can use desktops - a PC or a Mac. So now you have total flexibility.
The benefits to using Facebook Live are many. In this article I'll just concentrate on the top three that your competitors are praying you never see.
Benefit No.1: The Repurposing Opportunities Are Huge!
What many people don't realise is that once you've gone live on Facebook Live Streaming that isn't the end of the benefits. Facebook will subsequently post your video to your Facebook Newsfeed as a recorded video, of course. But it needn't end there.
You can download your video from Facebook and post it to YouTube, to Vimeo, Pinterest, Instagram and to your website. This will maximise the possibilities that people will find your video.
What IS Repurposing?
Repurposing is taking the format of one piece of content and converting it to another. An example is if you take an audio and you get it transcribed. You then have the text of the audio which you can use as an article, a presentation - whatever.
With Facebook Live, once you have the video, you can extract the audio and post that as a podcast, should you wish. If you send the audio to a transcriber, you can then post an article, based on that, to your website.
What's important about this benefit is that you can generate multiple types of content easily from just one session creating content live. This is a marketer's dream!As a entrepreneur, here's how you put this benefit to use - just repurpose your Facebook Live video in these ways to see your social media profile rising in the eyes of your audience.
Benefit No.2: There Is Huge Demand
At present there is huge demand for Facebook Live videos - so now is the time to get in and use this technology.
If you contrast the effort involved in setting up a webinar, getting people to register then getting them to turn up - Facebook Live is much, much easier.
There's a ready market out there, and people - at present at least - are happy to watch. After all, many people spend a lot of time logged into Facebook, so you have a great opportunity to be seen.
Here's how entrepreneurs act on this. The secret is to deliver content that your target market wants and needs. So you do need to know your target market and their wants. And you either know this already, or you need to do some research - which you can do online for free with Google Drive questionnaires.
Benefit No.3: Facebook Promote It Heavily!
If you spend any time at all on Facebook, you'll have seen the effect of this. Facebook really wants you to use - and consume - Facebook Live videos. So they're spending a lot of time and effort promoting them.
Facebook will prompt you to watch new Facebook Live videos that have been released by the people who follow you. They make sure that the reach of Facebook Live videos is greater than for normal posts. If you decide to pay to promote your Live videos, Facebook even have more attractive rates per 1000 reached. This means much more coverage and exposure for you for the money that you pay.
This means, quite simply, that you as an entrepreneur can benefit from Facebook doing your marketing for you! All you need to do is to create some Facebook Live videos. And Facebook will thank you with free promotion.
Next Steps To Realise The Benefits
Now you've seen the three key benefits of Facebook Live Streaming you can move forward with confidence. But as you can see, this really is just the tip of the iceberg.
Want even more? Well, if you're a entrepreneur and you're serious about getting the benefits of Facebook Live Streaming, this is for you. If you want reach your audience via Facebook Live, this just published Facebook Live Training entitled "Video Sales Tactics" will help you do just that and more!
Three Facebook Live Streaming Mistakes Most Entrepreneurs Make… and how to avoid them
Every entrepreneur wants to succeed, especially at the start of their journey. The problem is, without the right guidance, most entrepreneurs run into trouble faster than they like to admit. One issue is reaching enough of the right prospects that you can turn into clients.
For some entrepreneurs, online marketing can be a minefield. Where must you been seen, and what should you do? Take for example, Facebook Live Streaming. Should you embrace it? And why?
Luckily for you, here are the top three secrets every entrepreneur needs to know about Facebook Live Streaming so you can succeed too, despite what your competitors might tell you to the contrary.
Secret No. 1: Facebook Live Video Is Exploding
The no.1 thing entrepreneurs need to understand with this secret is Facebook Live is exploding. Not only is it available on smart phones - iPhone and Android - it's recently been released on desktop computers. So you can now reach your audience - for free - without leaving your desktop. Whether you use PC or Mac, it's easy to set up Live Streaming to reach your audience.
As a entrepreneur, here's what this means to you. You can be seen and heard by your prospects and clients. You can supply information that will help them. If you're being seen regularly by your target market you and your services will be 'top of mind' for your prospects. They will associate you as the first person to get in contact with.
You need to understand where Live Streaming is going and to stream live regularly. This secret is key because if you're not taking advantage of Facebook Live, then your competitors surely will!
Secret No. 2: Get Facebook To Promote You For Free
People don't realise quite how much Facebook is invested in Facebook Live. They see that the future for content is more and more video. They want to see YOU creating Facebook Live videos, and are promoting YOUR live videos heavily.
This means that Facebook themselves will promote your Facebook Live videos - via popups on your followers' screens - whenever you go live. This means greater reach for your Facebook Live videos. Greater reach means more of your prospects see your live streams.
But it's not just promotion when you go live. A recent test by Poynter showed a Live video of theirs reached more than 6,000 users for every engagement while their top article post only reached 36. That, as they say, is an astonishing disparity.
Facebook's attitude also means that, should you want to promote your videos, Facebook has attractive rates for promotion. So you reach more people for less.
All this means is that when you make a small effort with Facebook Live, Facebook rewards you disproportionately. And to benefit, all you have to do is go live on Facebook.
Secret No.3: Get Your Message In Front Of New Prospects - On A Medium They Use All The Time!
One of the problems about reaching your target market online is to discover exactly where they hang out. If you don't post your messages to where your market is, your messages will not be seen.
That's why Facebook is vital for entrepreneurs. Almost no matter what your target market, you can guarantee they'll be on Facebook - often multiple times a day. So why not get your message in front of new prospects - on a medium they use all the time!
Entrepreneurs who ignore this fact and don't engage with Facebook are ignoring an effective - and free - medium.
Luckily, with a but of guidance, it's easy to benefit from Facebook Live.
How To Benefit From Facebook Live
You've seen how entrepreneurs need to take action on when it comes to Facebook Live Streaming. With the consequences of ignoring this advice ranging from weeks of wasted effort to throwing tons of money out the window, take the time to educate yourself on the proper methods to use Facebook Live.
Luckily, I have just released a New Facebook Live Training on how any entrepreneur can use Facebook Live! You can grab it here: http://alunloves.it/videosalestactics
