Three Facebook Live Streaming Mistakes Most Entrepreneurs Make… and how to avoid them
Every entrepreneur wants to succeed, especially at the start of their journey. The problem is, without the right guidance, most entrepreneurs run into trouble faster than they like to admit. One issue is reaching enough of the right prospects that you can turn into clients.
For some entrepreneurs, online marketing can be a minefield. Where must you been seen, and what should you do? Take for example, Facebook Live Streaming. Should you embrace it? And why?
Luckily for you, here are the top three secrets every entrepreneur needs to know about Facebook Live Streaming so you can succeed too, despite what your competitors might tell you to the contrary.
Secret No. 1: Facebook Live Video Is Exploding
The no.1 thing entrepreneurs need to understand with this secret is Facebook Live is exploding. Not only is it available on smart phones - iPhone and Android - it's recently been released on desktop computers. So you can now reach your audience - for free - without leaving your desktop. Whether you use PC or Mac, it's easy to set up Live Streaming to reach your audience.
As a entrepreneur, here's what this means to you. You can be seen and heard by your prospects and clients. You can supply information that will help them. If you're being seen regularly by your target market you and your services will be 'top of mind' for your prospects. They will associate you as the first person to get in contact with.
You need to understand where Live Streaming is going and to stream live regularly. This secret is key because if you're not taking advantage of Facebook Live, then your competitors surely will!
Secret No. 2: Get Facebook To Promote You For Free
People don't realise quite how much Facebook is invested in Facebook Live. They see that the future for content is more and more video. They want to see YOU creating Facebook Live videos, and are promoting YOUR live videos heavily.
This means that Facebook themselves will promote your Facebook Live videos - via popups on your followers' screens - whenever you go live. This means greater reach for your Facebook Live videos. Greater reach means more of your prospects see your live streams.
But it's not just promotion when you go live. A recent test by Poynter showed a Live video of theirs reached more than 6,000 users for every engagement while their top article post only reached 36. That, as they say, is an astonishing disparity.
Facebook's attitude also means that, should you want to promote your videos, Facebook has attractive rates for promotion. So you reach more people for less.
All this means is that when you make a small effort with Facebook Live, Facebook rewards you disproportionately. And to benefit, all you have to do is go live on Facebook.
Secret No.3: Get Your Message In Front Of New Prospects - On A Medium They Use All The Time!
One of the problems about reaching your target market online is to discover exactly where they hang out. If you don't post your messages to where your market is, your messages will not be seen.
That's why Facebook is vital for entrepreneurs. Almost no matter what your target market, you can guarantee they'll be on Facebook - often multiple times a day. So why not get your message in front of new prospects - on a medium they use all the time!
Entrepreneurs who ignore this fact and don't engage with Facebook are ignoring an effective - and free - medium.
Luckily, with a but of guidance, it's easy to benefit from Facebook Live.
How To Benefit From Facebook Live
You've seen how entrepreneurs need to take action on when it comes to Facebook Live Streaming. With the consequences of ignoring this advice ranging from weeks of wasted effort to throwing tons of money out the window, take the time to educate yourself on the proper methods to use Facebook Live.
Luckily, I have just released a New Facebook Live Training on how any entrepreneur can use Facebook Live! You can grab it here: http://alunloves.it/videosalestactics
