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The Three Secrets to Success In Profiting From Online Training
Every trainer wants to succeed, especially at the start of their online training journey. The problem is, without the right guidance, most trainers run into trouble faster than they like to admit.
Luckily for you, here are the Top Three Secrets every trainer needs to know about how to profit from online training so you can succeed too.
Read on to discover them …
Secret No.1: How To Get Great Ideas For Your Online Training
Why Is This Important?
Every trainer must have seen falling attendance figures in their live trainings. Simply fewer and fewer people are attending live courses. It’s not just you – the big live trainers in self-development are seeing this too. It’s getting harder and harder to get bums on seats.
It can be a huge risk to trainers to book a hotel training room only to find that the low numbers that sign up are not economically viable. And we all know that the public perception of cancelling a training doesn’t work wonders for your reputation.
Here's How Top Trainers Put This Into Action
The truth is that the training market hasn’t gone away. Far from it. But it’s shifted to a more convenient medium. Most people have access to fast broadband these days. And they can consume training from the comfort of their homes instead of paying for travel, overnight hotel rooms and often over-priced food.
They can thus get the training they need without paying through the nose – and in a more convenient location – their home!
Online Is Different
The bottom line is that online training is a bit different from live, in person training. There are different things to concentrate on. What works in person doesn’t always work online. The logistics are different – what you need to get in place before the training is different.
But how do you know what to focus on? The first step is to pick training ideas that your market wants that will work online. If you’re an experienced trainer you probably have successful courses – but if you’re starting out, you may not.
All courses start with an idea – and developing that idea into delivering the skills, knowledge and attitudes that your target market needs and wants. So start there.
Secret No.2: How To Design Your Online Training
So you have your idea for your new online training, and it’s a topic that your market wants. So what is the next step? The next step is to design your online training course.
Why Is This Important?
Trainers need to understand this secret is key because you can’t just expect a training course designed for live, in-person delivery - however good - just to work online without adapting it.
Online Training Design Is Vital
So the next step is to design your training specifically for online delivery. The dynamics of an online training are also different, and your training design needs to accommodate this.
For one thing, online delivery itself can initially be a bit alien to trainers used to immediate feedback from the room. It can take some getting used to. You can feel you’re talking into a void, and, if you tend to rely on instant feedback, then you won’t get that online.
Trainers need to understand the interaction with your audience is quite different. For example – asking questions - you have to build this in to your training design. Getting questions answered in online training is not as spontaneous as someone putting up their hand to ask a question. So you may choose to have a Q&A session – or sessions.
So your Q&A session – if you’re having one - has to be planned, with a place for your attendees to leave their questions. You may need time to process those questions, or you may decide to answer them off the cuff.
Understand The Constraints of Online Training
The big a-ha with this secret is adapting your material to the online world is to understand its pros and cons to a trainer. You need to know what works well online – and what doesn’t! And then to design your course so that it works within those constraints.
Secret No.3: How To Implement Your Training Online
Have The Right Tools
The key idea with this secret is having the right tools. You need a way that your audience can see your slides (assuming you’re using slides) and hear you clearly. This is not necessarily a one size fits all – there are several ways to deliver your course online. The length of your course is one – you may choose different online tools for a series of ten-minute videos as opposed to a more structured two-day training, for example.
As a Trainer, Here's What This Means To You
The implementation factors to consider are cost, convenience and your familiarity with tools like PowerPoint or the Google Drive equivalent.
Obviously to deliver online you will need access to a PC or Mac, a broadband line and a mic or headset.
Get Implementation Advice & Help
The most important thing to understand about implementing a course online is that you don’t have to do it all yourself. The technology moves pretty fast, and it can be hard to keep up with it. Suppliers go bust and other, newer technologies emerge.
While you can as a trainer, come up with training ideas and design your course for online delivery, I would recommend getting up to date advice in how to implement it online.
Summary for Training Online
This article represents a summary of the secrets trainers need to consider when it comes to profiting from online training. With the consequences of ignoring this advice ranging from weeks of wasted effort to throwing tons of money out the window, take the time to educate yourself on the proper methods to attendance to your trainings.
Want even more? Well, if you're a trainer who wants to increase attendance to your trainings, check out this FREE access to Marketing University online training at http://alunloves.it/mu Sign up for free now. Or just click the graphic to get instant access.
