Convert Prospects To Clients With Email Autoresponders
Do you want to convert prospects to clients with email autoresponders? Are you aware of the three biggest mistakes that website owners make with their email autoresponders? Ones that could be killing their prospecting efforts stone dead?
If you want to avoid the three email autoresponder mistakes that stop most people dead in their tracks read this immediately because the killer mistakes and what to do instead are inside this article.
Mistake No.1: Not Having a Follow-up Sequence
What is the mistake?
The mistake here is simply not having a follow-up sequence. What do I mean by that? A follow-up sequence is a sequence of emails that are automatically sent by your autoresponder in response to a new prospect signing up to your email list.
The trouble is so many people don’t have ANY follow-up sequence. They simply send the new prospect their free report and nothing more.
Why is it a mistake?
This is a huge mistake because you’re missing out on developing a relationship with someone who is clearly interested in your services. They have taken the time to subscribe to your list, and now you’re leaving them high and dry.
This is like turning away business by having a shop and keeping the front door locked. It’s madness!
What should you do instead?
Instead of leaving your new prospect alone with their new report, write a sequence of emails that they will receive over the next few days or so. It’s not terribly hard to do. So just write a few more emails and load them up in your autoresponder. You do the work once and you benefit from it for every prospect who signs on – automatically!
Mistake No.2: Not Developing The Relationship
What is the mistake?
The mistake here is to not develop the relationship with your prospect.
Why is it a mistake?
Consider your prospect’s outlook and situation. They are sufficiently interested in you to request your free report and sign up to your list. In the back of their mind, they want something, and maybe you can provide it. But – and this is crucial – no-one is going to buy your services unless they know what you are offering, it meets their needs and is cost-effective for them.
And they certainly are not going to do this with someone they don’t know.
What should you do instead?
You need to develop the ‘Know, Like and Trust’ in your prospect. That is, they need to know you and what you offer, they need to like you and they need to trust you.
But how exactly do you do that?
You can do that via your email sequence. If you design that sequence correctly, you can build that relationship very effectively. Your emails must allow people to get to know you and your services. So you do need to tell them a bit about the advantages of working with you, so they understand.
The emails should build this knowing, liking and trusting through what you share with them.
Mistake No.3: Not Considering What Your Prospect Really Wants
What is the mistake?
Let’s get back to basics for a minute. If you haven’t considered what your prospect actually wants, you’re unlikely to be able to supply it – unless you do it by accident.
Why is it a mistake?
Your prospect is only really going to be interested in what you supply if it’s something they want and need. So you’re not going to be able to develop a relationship with a prospect so they become a customer unless you know exactly what they want - and you’re able to supply that.
What should you do instead?
Be clear on what your best customers want – and hence what your prospects probably want. But don’t leave it to chance. Ask your customers regularly what they want.
You can do this with a simple phone call, or you can automate it online with a survey tool like SurveyMonkey.
Convert Prospects To Clients With Email Autoresponders
Now that you know the top three email autoresponder mistakes and how to avoid them, I'd like to invite you to take your next success steps with a free consultation. That way you can convert prospects to clients with email autoresponders
If you're an existing website owner who wants to build their email list and convert prospects to clients, I can help you by designing a custom email autoresponder sequence.
To contact me and arrange a complimentary 1:1 session click here to contact me: https://www.wptrainingnow.com/blog/contact/
