Most people think that to reach your audience via Facebook Live, you have to be able to use Facebook Live on a smartphone. That was the case - but its not true now! Now you can use desktops - a PC or a Mac. So now you have total flexibility.

The benefits to using Facebook Live are many. In this article I'll just concentrate on the top three that your competitors are praying you never see.

What many people don't realise is that once you've gone live on Facebook Live Streaming that isn't the end of the benefits. Facebook will subsequently post your video to your Facebook Newsfeed as a recorded video, of course. But it needn't end there.

You can download your video from Facebook and post it to YouTube, to Vimeo, Pinterest, Instagram and to your website. This will maximise the possibilities that people will find your video.

Repurposing is taking the format of one piece of content and converting it to another. An example is if you take an audio and you get it transcribed. You then have the text of the audio which you can use as an article, a presentation - whatever.

With Facebook Live, once you have the video, you can extract the audio and post that as a podcast, should you wish. If you send the audio to a transcriber, you can then post an article, based on that, to your website.

What's important about this benefit is that you can generate multiple types of content easily from just one session creating content live. This is a marketer's dream!As a entrepreneur, here's how you put this benefit to use - just repurpose your Facebook Live video in these ways to see your social media profile rising in the eyes of your audience.

At present there is huge demand for Facebook Live videos - so now is the time to get in and use this technology.

If you contrast the effort involved in setting up a webinar, getting people to register then getting them to turn up - Facebook Live is much, much easier.

There's a ready market out there, and people - at present at least - are happy to watch. After all, many people spend a lot of time logged into Facebook, so you have a great opportunity to be seen.

Here's how entrepreneurs act on this. The secret is to deliver content that your target market wants and needs. So you do need to know your target market and their wants. And you either know this already, or you need to do some research - which you can do online for free with Google Drive questionnaires.

If you spend any time at all on Facebook, you'll have seen the effect of this. Facebook really wants you to use - and consume - Facebook Live videos. So they're spending a lot of time and effort promoting them.

Facebook will prompt you to watch new Facebook Live videos that have been released by the people who follow you. They make sure that the reach of Facebook Live videos is greater than for normal posts. If you decide to pay to promote your Live videos, Facebook even have more attractive rates per 1000 reached. This means much more coverage and exposure for you for the money that you pay.

This means, quite simply, that you as an entrepreneur can benefit from Facebook doing your marketing for you! All you need to do is to create some Facebook Live videos. And Facebook will thank you with free promotion.

Now you've seen the three key benefits of Facebook Live Streaming you can move forward with confidence. But as you can see, this really is just the tip of the iceberg.

Want even more? Well, if you're a entrepreneur and you're serious about getting the benefits of Facebook Live Streaming, this is for you. If you want reach your audience via Facebook Live, this just published Facebook Live Training entitled "Video Sales Tactics" will help you do just that and more!