The Three Mistakes People Inadvertently Make With Their Blogs
January 4th, 2016 
Posted in 
Do you know the three killer mistakes that people inadvertently make with their blogs? The mistakes that virtually guarantee they will not get attention, traffic and sales?
If you’re an aspiring WordPress blogger who wants to know how to make your blog attractive to your market, then read this article to take your WordPress blogging skills to the next level.
Mistake No.1 - Not Creating Any Content!
What Do I Mean By This?
This one's pretty obvious. I see so many people who have a website, then have let it stagnate. They have a blog and may even have a few articles. But they've not kept it updated. The last blog post is over a year ago. It's gone out of date. It's not attractive to people, and so people no longer visit.
Why Is This Important?
People value what you can do if you can explain what their problems are and how to get over them. Your ability to do this will determine how successful you are.
Your content is key. And the best place for your content is on your blog. So your biggest mistake - by far - is not regularly creating content that inspires, informs and educates people.
What To Do Instead
You need to evolve a way of regularly creating content that suits you. Regularly producing quality blog articles are one way to do this. This means creating useful content that is published at least weekly.
There are several ways of creating content as well as the traditional way of creating text articles typing them out. You can dictate them and get them transcribed. As you can (probably) talk at least five times as fast as you can type, this is a very time effective way of creating content. You can also use PLR as a very rapid means of creating content.
Mistake No.2 - Not SEOing The Content
What Do I Mean By This?
Search Engine Optimisation (SEO) is the process of optimising how you content appears to the major seach engines like Google and Bing. It involves ensuring that highly searched for terms - keyword strings - for your topic are found in the right places in your blog articles.
Why Is This Important?
I'm going to assume there's a call for your content, otherwise this section is a waste of time. So I'm assuming there is a demand - that people are crying out for your unique content. There is? Good. You now have to ensure that your content gets into the hands of the people who need it.
What To Do Instead
This means having your content easily found by the search engines. This involves undertaking Search Engine Optimisation (SEO) on your content. You may elect to outsource this task, or you may undertake it yourself.
What? I hear you say? Do my own SEO? Yes, and with the new SEO plugins available, this is easier than ever before.
Mistake No.3 - Not Having Marketing Structures in Place
What Do I Mean By This?
Some people have great content and it's even indexed by the search engines, but then miss out on getting their motivated readers to take the next step.
Why Is This Important?
This is the most costly mistake, as all the work you've done in creating content and carrying out SEO is wasted! Think about why you created the content in the first place. Yes, it may have been to inform, educate or amuse, but ideally it should be a stepping stone to getting more business.
What To Do Instead
You need to have a compelling call to action, and your motivated readers but be able to see and read this call to action. It must be in line with your blog article and must take them further.
Your call to action may be to book on an online training, to opt into an email list on a landing page or perhaps to buy your book. It must be a specific action that is in line with your article, and one that builds your business. This may be via getting more prospect leads or getting income from products or services you provide.
Summary of WordPress Blogging Mistakes
As you reflect on these mistakes - not creating content, not SEOing the content, not having marketing structures in place - consider which, if any, of these mistakes you are making. And now that you know the top three WordPress blogging mistakes, I’d like to invite you to take your next success steps with free instant access to my free “Blogging For Profit Online Training.”
If you’re a WordPress site owner who wants to make your blog the go-to site in your market, then my free “Blogging For Profit Online Training” will do that. I will show you how to get over these three killer mistakes quicker than you may believe. Join me.
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